The existence and success of your business depends largely on the business relationships forged with your customers. Such relationships are created from the perceived value in a total customer experience which extends far beyond your offering of a product or service. Each potential customer is an individual and it is the responsibility of your business to allow these individuals to see value and experience they can and will receive from simply becoming your customer. There are numerous processes and stages involved in ultimately converting prospects to not only customers, but also customer advocates that have formed a corporate bond with your business.

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